According to one national survey, nearly two in five Americans believe that most workers comp claims are made by people who don’t want to work.
Small wonder if injured employees hesitate to report their injuries—for fear of not being believed or being labeled “lazy.” But these fears actually can hurt the employer’s bottom line: delayed injury reporting can increase eventual comp claim costs by up to 51 percent as the condition worsens. As if that’s not bad enough, the likelihood of litigation increases the longer the condition goes unreported.
Workers Comp Education
Through your insurance agency’s social media posts, you can help educate your clients about the realities of workers comp—as well as how to minimize on-the-job injury and resulting work comp claims. There’s clearly a great need for this type of workers comp education! Best of all, though most of this information is at your fingertips (or right off the top of your head), you don’t actually have to provide all the answers yourself. Remember to share content from reliable sources that your followers will value.
Workers Comp and Social Media
Naturally, you’re providing this information because it will be useful for your followers. But this particular topic comes with an added bonus: “workers comp” is a term for which people often search online, and using it can attract new followers to your blog.
In fact, the term “workers comp” is four times as popular as “workers compensation insurance.” It’s not quite as popular as the search term “business insurance,” but “workers comp” has been trending upward the last two years, and is far more popular than more specialized search terms, such as “E & O insurance.”
Here are some additional points to ponder as you plan your workers comp social media posts:
- Do you specialize in a particular industry—or is there an industry you’re targeting? Run a series of safety tips just for those businesses.
- Share pointers to create (or improve) a company’s IIPP. (Cal/OSHA has some great tips.)
- Focus a series of posts on how to reduce certain types of injuries (sprains and strains, for instance).
- Spotlight certain pieces of personal protective equipment used by your clients. Include the reasons for using the PPE, how to use it correctly, and how to maintain it.
- Create visually-oriented posts (or videos!) on topics like ergonomics, driving safety, or working at height.