Spotlight on Holiday Safety

It’s the most wonderful time of year—and can be one of the most dangerous, too. That’s what makes  holiday safety a fantastic topic for your insurance social media.

December is moving fast, so we’re going to keep this short and give you some great ideas for posts your insurance clients will love.

  • Fire safety. It’s cold outside, so that means it’s time for fires in the fireplace, and space heaters in areas that remain chilly. Try running a series of fireplace safety posts (get your fireplace cleaned out once a year; never burn paper in a fireplace; never use accelerants in your fireplace) over the course of a week. Or share fire safety posts from reputable organizations to help people use space heaters safely.
  • Candle safety. Candles are festive, romantic, and traditional at this time of year—but they can also really amp up the fire risk. Tell your users how to use them wisely.
  • Office party safety. If you write business lines, your clients could certainly use pointers on keeping their office parties nice instead of naughty. You can post about:
  1. Liquor liability: is it covered by their general liability policies? Do they need a separate liquor liability or special event insurance policy for their holiday party?
  2. How to manage alcohol consumption at a holiday party. Some great ideas include having a cash bar, distributing a limited number of drink tickets, and terminating alcohol service well before the end of the party.
  3. How to ensure that other issues, including sexual harassment, do not result from the office party.
  • Burglary prevention. These are great tips to offer all year long, but at this shopping high point of the year, it’s especially important to remind your clients how to protect themselves and their belongings. Starting on Black Friday, you can offer tips about keeping their vehicles—and the purchases inside them—safe. Starting Cyber Monday, you can remind clients how to protect themselves from cybercrime. And throughout the holiday season, you can offer simple tips to help them protect their homes from burglary—for instance, don’t display gifts in the front window of the house, and don’t reveal big-ticket purchases by displaying the emptied boxes and packaging for garbage pick-up.

The holidays are a wonderful time to increase your clients’ goodwill by offering them great ideas to keep themselves, their families, and their belongings safe. Here’s hoping that these holiday safety insurance social media tips spark some wonderful posts for you, and that you have a holly jolly holiday season yourself!

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