Insurance Social Media Reviews: Yay or Nay?

Do You Need Insurance Social Media Reviews?

Insurance Social Media can be  a challenge. Let’s just put it out there: insurance is not often ranked among the Top 10 Most Interesting Subjects.

Insurance is something people need, but not necessarily something they enjoy talking about. Or so you might have thought.

Actually, insurance is no different from any other type of business you could name: people do talk about it. They refer friends and family to insurance agents or brokers who have provided great service to them—and they also share the negative experiences that they’ve had. And these conversations aren’t only taking place over the phone or over a cup of coffee. Nearly half of consumers would consider social media comments when they’re making insurance-buying decisions.

What to Do

Insurance social media reviews are a great way to connect with potential clients, grow your reputation, and increase your digital footprint. Photo by Robert Servais.

Insurance social media reviews are a great way to connect with potential clients, grow your reputation, and increase your digital footprint. Photo by Robert Servais.

So how can you start gathering those positive social media comments that could land you new clients? Here are a few pointers.

  • Allow reviews on your agency’s Facebook Page. (Note: in order to do this, your agency or brokerage must be categorized as a Local Business on Facebook. Fortunately, it’s easy to change your category if it’s something else.) The process to allow reviews is utterly simple. Click here for directions.
  • Make sure your clients know your agency has a Google+ Page where they can leave reviews. Include the link in all your digital communications, including your email address and website. (That goes for links to all your social media accounts, of course!)
  • Don’t forget the granddaddy of all social media review sources: Yelp! (It’s not just for restaurants and hair salons, you know.) If you haven’t yet “claimed” your Yelp! Business listing, click here to get started.
  • Asking your clients for positive reviews can come across as pushy (and some review sites actively discourage it). But you should certainly make sure clients know that reviews are welcomed, and that your agency is on sites like Facebook, Google+, and Yelp!
  • Once reviews start coming in, be sure to respond to them. If you get a positive review, express thanks for your agency’s great clients, and remind them how much you love to work with them. If you receive a negative review, respond to that too. You can give a brief public response so the entire social media community will know that you are responsive, but take care of your upset client’s personal business away from the social platform to protect their privacy.

Everyone has opinions, and social media makes it incredibly easy to share those opinions—both positive and negative. But even if some bad comes along with the good, participating in the review process with your insurance social media is likely to strengthen your agency’s digital footprint and reputation in the long run.

Download your free copy of Six Ingredients For Insurance Social Media Success

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