It’s a number sign. It’s a pound sign. It’s a tic-tac-toe grid.
You know what we’re talking about: it’s that ubiquitous little # that has multiple meanings, depending on context. And now, thanks to Twitter—and all the social media platforms that have followed its example—it has not only a new name (hashtag), it also has infinite meanings.
Hashtags are a simple way to locate people, organizations, and content that’s focused on a subject that interests you (#TGIF, anyone?). And when you include insurance hashtags in your post, you make it easier for people interested in your topic (#insurance) to connect with you.
Hashtags may be more popular on some platforms, such as Twitter and Instagram, but you can also use them on Facebook, Google+, and others.
What You can Do
Insurance Hashtags can:
- Be used anywhere in your post, beginning, middle, or end. You can hashtag the most important word or phrase (remember not to include spaces if you want to make multi-word insurance hashtags), or add insurance hashtags at the end of your post as a sort of topic summary or punchline.
- Get you more attention. Tweets with hashtags get double the engagement of tweets without.
- Inject some fun into your professional social media marketing. For instance, you can join in with #ff (for “Follow Friday,” a weekly effort to recommend people for others to follow) or #tbt (for “Throwback Thursday,” a posting of a photo from the past).
- Help you connect with people attending an event—an insurance conference, for example—and those who aren’t attending, but are interested in the event itself. Often an event will suggest a particular hashtag to facilitate the “conversation” (#Conference2015, for example). Be sure to use that insurance hashtag whenever you post a comment about the conference on your social media platforms.
- Allow you to join in a Twitter chat. You can find a schedule of Twitter chats at com; search for the terms that are important to you (try insurance, ins, health, risk, etc.), find out what day and time the chat takes place, and log in to your Twitter account, ready to join in the conversation. Be sure to use the chat’s hashtag with each tweet, so other participants can follow your comments.
Now it’s your turn. Head on over to your agency’s Twitter, Facebook, or Google+ account, log in, and give hashtagging a try. #ReadySetHashtag
Photo by Simon Hattinga Verschure.