We know that insurance agents who subscribe to InsuranceSocial.Media don’t have a lot of time to spend on social media. After all, that’s what we’re here for! You have more important things on your mind, like cultivating new leads. But did you know that social media can be a huge help when it comes to finding insurance leads? We’ve compiled a great list to help you find loads of insurance leads on social media.
Finding Insurance Leads on Social Media
Make it a contest
Hosting contests is a great way to get the information of new prospective clients, and social media provides an easy and effective way to do that. Consider posting a giveaway for an item your followers would love — perhaps an iPad or tickets to a fun local event — and invite them to like and share your post for a chance at the prize. Posts like this have a way of spreading, connecting you with new leads in your area.
Ask your followers to tag a friend
Sometimes a great way to gain leads is to just ask! Create a post that invites your followers to tag their friends. For instance, you might share a picture of a beautiful house with the suggestion of tagging a friend who’s shopping for a new home. Similarly, when you share a list of tips for car buying, you can ask your network to tag a friend who’s in the market for a new car. Depending on the response, you could end up with a long list of people who are about to need a new homeowner’s or auto insurance policy! How could you adapt this strategy to other situations?
As we’ve mentioned before*, live video is one of the features of Facebook that can really set your agency apart if you use it correctly. If you have a great idea for a live broadcast, promoting it ahead of time can garner interest in your network and beyond. Encourage your followers to invite their friends to tune in, provide feedback and ask questions. Offering your expertise in a casual, low-pressure environment is a great way to help potential clients get comfortable with you and your agency.
Twitter advanced search
Did you know that you can search tweets based on location? That means that if anyone mentions insurance within, say, 20 miles of your agency, you can know about it. This is the perfect opening to start a discussion about their needs and the coverage you offer. Because this search isn’t limited to only the people you follow, it’s a great way to find new potential insurance leads on social media. Keep an eye on what folks in your area are saying, and take such opportunities reach out to help them with their insurance needs.
Join Facebook groups
Community involvement is a great way to build trust in your agency, and trust is a great way to earn referrals and leads. Many local communities have active Facebook groups where users can share experiences and ask questions. While pages can’t join groups on Facebook, you can join them from your personal page. Think about the types of groups people would join who need the coverage you offer. Consider joining groups for things like local car clubs, small business owners or entrepreneurs.
Request a Referral
A referral from a happy customer is the cream of the insurance leads crop! When you have a great experience with a client–an enthusiastic renewal, or a satisfying claims resolution–be sure to request a testimonial that can appeal to other great potential customers… or a referral to a business or individual who might benefit from your expertise. Be sure you take advantage of InsuranceSocial.Media’s referral function to simplify the process. Just log in to your account, click Referral on the menu at left, and follow the prompts to generate an email that will go out automatically to the happy customer you designate. Next step: a warm testimonial posted direct to your Facebook page!
Cultivating Insurance Leads on Social Media
Update your website
Ultimately, your goal on social media is to get more people to buy insurance from you. But if they click over to your website to learn more about you, what will they find when they get there? Many users will immediately close a site that’s difficult to use or visually unappealing. Kick off your social media strategy by tweaking your site to make it more user-friendly and pleasing to the eye. You might even have friends and family browse your site to let you know what they think.
While we’re on that topic, does your site include a live quote feature? Users who do come to your website shopping for insurance will be more likely to choose your agency if you include a quick and easy way for them to get a quote. If you don’t already have this type of feature, consider adding it. Once you do, be sure to share the link often on your social media.
Keep up with your network
Obviously you want existing and potential clients to see and engage with your content. But do you do the same for them? It’s not only a matter of returning the favor — it also could generate a lead or two. Take some time each week to stay up-to-date with what’s going on in the lives of those you’ve connected with, and make your presence known with a comment or a like. Is Carol helping a friend move into a new home? Maybe Steve just had a baby or bought a new car? Such events in your network and your friends’ networks can signal the need for a new insurance policy! They offer the perfect opportunity for you to reach out and potentially gain a client.
Make friends with local businesses
As an insurance agent, you already know that connections with local businesses are invaluable. That’s why you shouldn’t neglect them on social media! Be sure to like their pages and interact with their content, even sharing their promotions with your followers. If you refer your people to them, then they’re likely to refer their own customers to you in turn.
Say hello to former customers
Chances are, you have at least a few followers who are no longer current customers. Former customers can make great leads, and social media is the perfect place to reach out to them. Depending on what’s going on in their lives, there’s a good chance they’ll be open to discussing coverage options and becoming a new client all over again.
Don’t neglect your friends’ birthdays
Facebook makes it easy to see when your friends have upcoming birthdays. Keep track of the platform’s birthday calendar, and remember to send a quick message to any of your friends who have a birthday coming up — especially if, in the case of something like life insurance or auto insurance — a birthday could affect their premiums.
These are just a few of the ways you can generate insurance leads on social media. Knowing how to utilize its many features for your agency’s benefit is half the battle. Implementing some of these strategies is a great way to make your pages work for you.
–By Mallory DuPuy